But lovers may experience sticker shock this year due to higher cocoa and sugar prices.
"Chocolate prices are the highest we've seen in years," said a representative of NielsenIQ.
He noted that in spite of higher prices, the chocolate market is robust in mature markets like Europe and North America.
Now, chocolate and Valentine's Day are synonymous, even if critics say the affiliation is perpetuated by marketing gimmicks.
That being said, chocolates are not the only Valentines' Day treats that will dent the wallet this year.
Persons:
Scott Olson, Sergey Chetvertakov, David Branch, there's, Kim, Mintec, It's, Andrew Francis Wallace
Organizations:
Valentine's, Getty, P, El Nino, Food Institute, Branch, CNBC, Bloomberg, National Confectioners Association, Toronto Star
Locations:
Chicago , Illinois, Ghana, Ivory Coast, Wells, Asia, India, Africa, Azaguie, Europe, North America, Western Europe, Singapore, Toronto